Storytelling in Business
“Having spent my life believing in the dream of reason, I was startled to find that an appropriately told story had the power to do what rigorous analysis couldn’t: to communicate a strange new idea and move people to enthusiastic action.” — Stephen Denning, author of The Leader’s Guide to Storytelling
Let’s continue to explore artistic processes as a means of inspiring and helping catapult you and your organization to positive business outcomes and a more inspiring work environment. I’d like to examine here an art that is a regular practice in the business landscape, bringing it front and center for a deeper look: the art of storytelling.